Building upon the success of the Davi in-room amenities for Peninsula Hotels, we decided to enter the airline amenity business for select carriers' first and business class passengers. For the Peninsula, we created a program exclusively for them that was different from our standard line in terms of design and more in tune with the Peninsula brand direction. With the airline amenities, we stuck as close to possible to the Davi retail men's line in terms of components, style and color / graphic treatment.
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