Standard Films "Second Coming" Poster

This is a promotional poster for Standard Films 2006 release, "The Second Coming". Standard Films is one of the major players in the action sports film industry. Every year they assemble several of the world's best riders and put together a film. With the name, "The Second Coming", we wanted to put together something kind of apocalytipco / monolithical; hence the idea of the massive gondola tower. We wanted to keep it very clean which led to the all white graphic treatment of the picture of the gondola tower. Further inspiration was just the feeling of being outside on the mountain during a blizzard. You can't really see much and everything begins to take on a blurred out, snowy white perception.