Photography

Photography has been something I always play around with, especially while traveling. These images are from select locales including, Paris, London, New York and Los Angeles.

Melting Painting

This is a painting from a few years back. It is larger in size - about 6 feet wide and 4.5 feet tall. It is in all black and white. The inspiration behind it was to create the appearance of something just absolutely melting or dissolving. The painting was also inspired by how the oils engrained within the asphalt on the street react to the season's first rain storms - except in black and white.

New Work 2

Another new piece and detail shot.

New Art Work

Painting and art in general have always been a big part of my life. These are some recent works (and detail shots) from over the last couple of weeks. They are very graphic designed orientated in terms of layout and typography. In the background, I have hi-lighted select words from the text of the magazines to create a new story line. The foreground elements are assembled collage style to illustrate the new prose.

Davi Wine Infused Truffles

Another new product Davi is going to introdue are wine infused chocolate truffles. The formula was created with an award winning chocolatier and they are of exceptional taste and quality. The packaging design direction reflects the Davi brand and the use of the linen and chromekote papers as well as the gold foiled label communicate the luxury aspect and high quality of the product found within.

Davi Press and PR

We have been fortunate to receive some amazing press and PR on Davi and the products. This is just a quick assemblage of some. To see it all, please go to the Davi website and click on the Advertising ad PR link.

Davi Skin Website

The Davi website was designed in conjunction with Lloyd + Co and Mark Bartlett at Intersect NYC. We wanted to keep the site simple yet beautiful, informative but not overwhelming. The site was designed in Flash so I encourage you to link to it for the full experience.

Davi Airline Amenities

Building upon the success of the Davi in-room amenities for Peninsula Hotels, we decided to enter the airline amenity business for select carriers' first and business class passengers.

For the Peninsula, we created a program exclusively for them that was different from our standard line in terms of design and more in tune with the Peninsula brand direction. With the airline amenities, we stuck as close to possible to the Davi retail men's line in terms of components, style and color / graphic treatment.

Davi for Peninsula Hotels

Since the launch of Davi we have been very fortunate to have been approached for several unique projects. Peninsula Hotels, which are some of the nicest hotels in the world, approached us about providing them with their in-room amenity products for all of their properties worldwide. We jumped at the chance and ultimately landed the account ahead of brands such as Hermes, Asprey and Bulgari.

As of September of 2007, Davi is now the official in-room brand at all Peninsula Hotels worldwide.

Davi Corporate Office

The Davi corporate offices are in Marina Del Rey, California. We found an amazing space that was totally raw when we moved in. It was literally a vast open space with cement floors and lofted ceilings. I was able to sit down with the contractor and literally draw out and design the space down to the littlest details. Further, I desinged much of the furniture and oversaw the decor and color scheme of the office space.

Davi Corporate Identity

For the corporate identity pieces (Letterhead, Stationary, Business Cards and Envelopes) of Davi, we wanted to keep the design and layout clean and understated. Again, it was all in the details. The Davi logo is gold foiled and the crest and all of the text are engraved on bright white paper.

Davi Skin Product Brochures

For the Davi line of products, we created 2 product brochures, one for the women's line and one for the men's. The linen covers of the brochures reflected the color and texture of the respective line's packaging. Inside, we kept the text and layout somewhat minimal and called attention to the beautiful photography of the grapes, Napa Valley and the products themselves.

Davi Packaging Detail

I'm extremely proud of how the final packaging turned out for Davi. I collaborated with an amazing design / advertising firm out of New York called Lloyd + Co. From the start, we knew we wanted to create something extremely luxe and unique. From the deisgn of the crest to the final colors chosen, we wanted to create something timeless yet totally relevant now. We used the finest linen and chromekote papers, porcelain components, gold foils, embossed deco treatments, and a variety of other methods to create the final packaging. The quality of materials along with the design has led to an exquisite package that has garnered much press and accolades. I wanted to post a detail shot to show the level of quality in the packaging of our flagship product, Le Grand Cru.

Davi Luxury Skincare

Davi is a company I founded along with my business partner Carlo Mondavi. It is a luxury line of skincare for men and women that is based upon the health benefits of wine. Carlo is the grandson of Napa vintner Robert Mondavi - so now you can understand where the genesis of Davi came from. I serve as the Creative Director and Chief Operating Officer of Davi and handle the design, development, production and marketing of these products.

This is my main focus now and I will post several items related to Davi as it has been my main focus for the last few years.

The picture above is of the initial 9 SKUs we launched in the Fall of 2006 at Bergdorf Goodman in New York. The products with the chocolate colored crest logo and packaging constitute the men's line and the products with the white crest logo and green packaging constitute the women's line.

Grobstein, Horwath & Company LLP Corporate Brochure

After the initial response to the advertisements done for Grobstein, Horwath, and Company LLP, we went ahead and designed a new corporate brochure for the Firm. The layout of the book was a kind of cascading step type design in that each page had it's own tab that can be seen at any point in the book. The challenge was how to create this structure while making sure every page still functioned as its own section. We used architectural imagery and a modern type design to convey a clean, modern and professional look.

Grobstein, Horwath & Company LLP Advertisements

These are 2 out of 3 advertisements for the accounting firm Grobstein, Horwath & Company LLP. It is always a fun challenge to design something outside your normal scope of work - this being for an advertisement for a CPA firm based in Los Angeles. We wanted to bring good design and strong copywriting to communicate the Firm's message and values. The use of modern imagery with a sepia color tone conveyed the firm's experience while creating a relevant image for today.

B&B Italia

B&B Italia is perhaps one of my favorite furniture manufacturers in the world. Everything is so clean and sophisticated and the production quality is quite amazing. These are excerpts from a B&B brochure I designed. The thought process behind the layout was to design a grid and text layout to match the modernity of the products. We also wanted to run large full bleed pics on some pages because sometimes, especially with furniture of this quality, the products speak for themsleves.

Standard Films "Second Coming" Poster

This is a promotional poster for Standard Films 2006 release, "The Second Coming". Standard Films is one of the major players in the action sports film industry. Every year they assemble several of the world's best riders and put together a film. With the name, "The Second Coming", we wanted to put together something kind of apocalytipco / monolithical; hence the idea of the massive gondola tower. We wanted to keep it very clean which led to the all white graphic treatment of the picture of the gondola tower. Further inspiration was just the feeling of being outside on the mountain during a blizzard. You can't really see much and everything begins to take on a blurred out, snowy white perception.

Poster Design

I have a great affinity for European graphic design and how well thought out it is in terms of typography and how to use it as a design element rather than just as text. Swiss and German designers seem to have been at the forefront for the longest. This poster is something I designed in hommage to my admiration for them.

Creative Work

Just a collage put together during free time. I wanted to experiment with different colors, texts, etc. and see if by combining completely random elements that shouldn't work together, could I get them to work together.

M3 Catalog 2006 - 2007

M3's guiding principle was that it was a company owned by professional snowboarders for professional snowboarders. The catalog was to reflect the personalities of the riders. Gabe Taylor's page was to reflect his pro-model - clean, graphic elements, nice layout. Others, like the page for the Axis line, were to reflect the punk-rock attitude of the riders who inspired that line.

M4, M3 GT Images

An actual image of the GT snowboards.

M4 GT 2007

Gabe Taylor is a friend of mine and a professional snowboarder. These are his pro-model graphics for 2007. The inspiration behind it was was New York circa turn of the century. However, he wanted some random and eccentric elements intertwined within the graphic. The pattern in the background is of those turn of the century bicycles with the giant front wheel. Patterns were an element of past graphics I had done for Gabe, so we wanted to incorporate one for this board. However, the main objective was to create something whimsical yet clever and to use colors that would standout in photography and video.

M3 GT 2006

Before there was M4 there was M3. This is Gabe Taylor's graphic for his pro-model snowboard for 2006. The inspiration behind this was Vaudeville, Arcade Fire, Lower East Side NYC, and all things similar that were so popular at the time. I found several different elements that we thought were intriguing and began to piece them together to create this graphic. Hot air balloons, sword fighting, and the Champs Elysee led to what I felt was a very successful graphic. This board actually sold quite well and won an award from Transworld Snowboarding Magazine for "Good Wood".

Eisbar Clothing

Eisbar was an L.A. based clothing company for whom I used to design all the graphics. The inspiration behind the line was California cool meets cheeky sophistication. Graphics ran the gamut from ghetto blasters and palm trees to surfers and rock musicians. Every season we would design about 8 - 10 graphics for the men's and women's line.